Are Facebook Ads Worth Their Price?

For any of you wondering if promoting your Facebook page with Facebook ads is worth it, I have done the research for you.

After a few years of struggling to build my Facebook audience, I finally decided to put some money into my business and advertise my Facebook page. I just feel that there is no point in posting on Facebook if no one is seeing the posts! I was also beginning to question the quality of my art, which is a fatal thought to have as an artist. I decided to do some research and see if it's the art itself that is keeping people away or if it's simply a matter of too few people being exposed to my art. I kept my budget to their lowest setting. ( $5 per day and an estimate of 4-14 likes per day)

 I began this experiment with 467 likes on my page. After Day 1 of advertising, my page had gained 10 likes. As it had been taking me months to acquire that many likes, I was pretty happy with this. The next day I gained 16 likes, which surprised me since it surpassed the maximum number that my budget was supposed to earn. The most likes I gained in a day after that was 28. The fewest was that initial day of only 10 likes. My average for 11 days of advertising was about 16 likes per day.

For me, advertising with Facebook was worth it. It has gained me access to almost 200 people in a rather short amount of time. I'm not sure how the more expensive budgets would pan out, but if my small budget of $5 was able to gain me this many likes, then I assume that the other options would increase your exposure in correlation to your daily budget.

I would like to mention that I have not been paid by Facebook to push their ads or anything. I am simply an artist struggling to get my business up and running and know that many other artists are in the same boat. It's difficult to be seen, especially on the internet where you are a very tiny needle in a massive haystack. I'm hoping that my experience will help answer questions that any other artists may have had and will help other artists to gain the exposure that they are desiring.

Have you advertised your art before? Where did you decide to advertise and did you find the expense worth the end result? It's always difficult to know where you should spend your hard earned money and it would be nice to get a list of websites or magazines that have left artists with positive results.

New Facebook Giveaway

Just wanted to share some exciting news. My facebook fan page has been growing and is now at nearly 200 followers! Once I reach 200 followers, I am celebrating by having a giveaway! You must be a fan of my page to participate, so if you aren't already, please go here and "like" my page. If you are an artist and have a FB fan page of your own, feel free to post a link to it on my page. My page isn't just about my work, it's about sharing the work of others. It's essentially an arm of this blog. I always strive to share exciting artistic finds that I stumble across. Whether it's the artwork of masters come and gone, or the work of artists and artisans who are up and coming. My main goal is to inspire others.

I have recently signed up to take an open drawing session entitled Burlesketch. I am SOOO excited! I am assuming that they were inspired by Dr. Sketchy's Anti-Art School, where they often draw burlesque models and such. I have always loved figure drawing and am excited to try something different while still honing my skills. The classes begin in mid-October, but I will be sure to post some of my drawings/paintings here for you to see.
If you research Dr. Sketchy you will come across all sorts of lovely work. One of my favorite drawings is by Audrey Kawasaki.

Whether it's corsets, bras or pasties, I'm sure that it's going to be lots of fun! 

New Facebook Page!

As my art business grows I have had to make changes to better accommodate it. I do most of my artwork under my name, rather than Phoenix Art Studio, so I have decided to switch to a new facebook page. Since I have shops under names other than Phoenix Art Studio, I'm hoping that this will help to avoid confusion in the future. Once you "like" my facebook page you'll learn about my process, new and upcoming projects, contests, etc as well as have fun because I love posting fun and silly things. (although don't be surprised if you see an article posted about some new scientific theory or discovery. Science was always one of my favorite subjects in school)  I hope that everyone will take a minute to check it out. If you love to laugh and love art, then you are sure to enjoy my page. It is always wonderful to meet like-minded people and I have been truly blessed so far to be able to do just that!

I have some exciting blog posts planned so I hope that you'll follow my blog or keep checking back so that you can read them. I have an ode to Monet ( he's worth sonnets, and hymns and odes and even more!), a summer sale,some new projects and sketches, a new online shop and an introduction to an absolutely AMAZING fantasy jewelry artist. Her work just astounds me with it's awesomeness, but I'm not telling you who it is. It's a surprise!!

Hope to see you back here soon and that you have a wonderful day!!