Tuesday, March 26, 2013

Making Art Usable

Some artists are what I would consider 'purists'. They only want their artwork in it's original state. They turn their noses up when customers ask them if they offer their artwork in prints or card form and scoff and take insult when customers ask if they've considered turning their art into textiles. To an extent, I can understand the mentality of these artists. I see that they fear diminishing the value of their work by transforming it into cheaper versions of itself. However, I also see this as stubborn foolishness. When a customer is asking you if you offer prints, they aren't meaning insult. They love your artwork, but can't afford one of your originals. I don't know about you, but I WANT people who love my art to be able to have some of it.

If this isn't enough of a reason, then there are always the financial benefits to consider. When you are a purist, you will only earn whatever that piece of artwork is sold for and you only earn money from your art IF that piece is sold. However, if you aren't a purist, then you will earn whatever that piece sells for as well as earnings from the sale of prints, shirts, etc. You don't have to wait for your original piece to sell in order to begin earning money on the artwork that you have created. There is a limitless income to be earned as long as you keep that image in production. Considering that museums these days offer prints, cards, glasses cases, umbrellas, etc with the works of some of the greatest artists in the history of mankind on them, how can any artist in this day and age consider their artwork ' too good' for the same type of consumer products?

There are many websites that allow artists to make their artwork accessible to clients in a variety of forms. One of my personal favorites is www.society6.com They keep the integrity of the artwork while allowing the artist to transform their artwork into prints, cards, t-shirts, iphone covers, etc.

' Fairy Kisses'  ipad Skin

'Little Mermaid' iphone cover

Most recently, society6 has begun to create throw pillows. I am very excited with this idea. I understand that in this economy, people WANT artwork, but they would prefer to have it in a usable form rather than purchasing something that will just hang on their walls.

When creating these pillows, you have to provide Society6 with a high resolution image that is at least 3500 x 3500 pixels square. I have created some pillows using my latest Four Seasons series.



' Winter'


Aren't these fun? I can just imagine rearranging these on your couch or bed and playing with which season goes where...

What are your thoughts on making your artwork accessible in a variety of forms? Are you more of a purist? Or do you embrace this new way of selling artwork? If you are a purist I would LOVE to hear your reasons for being so. I truly want to better understand this type of mindset. I have spoken to several purists at a variety of art shows, but they weren't able to voice their reasons very well.

Hope that everyone is having a wonderful week!!

1 comment:

  1. How cool is that! Thanks for the link!
    You are absolutely right about that train of thought being a stubborn foolishness.